The Tech Stack Every Location-Based Entertainment Brand Needs

Better Tech, Better Marketing: How Your Website, CRM, and Tracking Tools Fuel Growth

If you run a location-based entertainment (LBE) business, your marketing success doesn’t start with flashy ads or clever promos—it starts with your tech.

That means your website, CRM, and marketing integrations need to be dialed in before you launch your next big campaign.

At Raydius, we’ve seen firsthand how improving these core systems can lead to better customer experiences, higher conversion rates, and smarter marketing spend. In fact, our CMO Chuck DeMonte says, “The easier you make it for guests to do business with you, the more revenue you’ll generate.”

Here’s what we recommend every LBE operator prioritize:

1. Start with a Website That Works

Your website is your 24/7 salesperson. It needs to be mobile-friendly, easy to navigate, and focused on what matters most—getting guests to book or buy.

Why mobile? Because over 80% of LBE website traffic comes from phones. If your booking process is clunky or unclear, you’re losing sales. And the good news? Today’s website platforms like Wix and WordPress make it affordable and easy to create a sleek, functional site.

2. Choose the Right CRM and POS

Your CRM (Customer Relationship Management system) and POS (Point of Sale) tools should do more than process transactions. They should work together to:

• Allow seamless online booking for tickets and events

• Automatically collect contact info for email and SMS marketing

• Integrate with your website and marketing tools

• Handle waivers, confirmations, and receipts automatically

Platforms like Roller do a great job of integrating these elements, especially for attractions-based venues.

3. Integrate Marketing from Day One

Your CRM should feed directly into your marketing stack. Every new guest should automatically be added to your email and SMS lists—whether they booked a party or signed a waiver.

These integrations can be powered by APIs or tools like Zapier. Either way, they ensure your guest data flows smoothly into your marketing campaigns, allowing you to:

• Send timely offers to new guests

• Set up behavior-based automations

• Improve customer retention with minimal effort

4. Track Everything that Matters

Running Google Ads, Meta campaigns, or TikTok promos? Then you need conversion tracking.

If your POS and CRM are properly set up, you can:

• See exactly which channels are driving ticket sales

• Set up retargeting for people who didn’t complete a purchase

• Trigger abandoned cart emails or SMS reminders

• Offer smart discounts based on user behavior

This kind of data allows you to invest your marketing dollars where they’ll generate the most return. It also helps you fine-tune your campaigns to increase both efficiency and results.

The Bottom Line

The best marketing strategies are powered by smart systems. Before you invest another dollar into ads or events, make sure your website is easy to navigate, your CRM and POS are integrated, and your marketing stack is ready to turn visitors into repeat guests.

Ready to upgrade your systems? Let’s talk. A better guest experience—and better results—are just a few tech fixes away.