What’s a Mobile ID (MID) Visitor Report?

The MID Report is your crystal ball for visitor traffic.
It uses real-world mobile device data to show where your guests are coming
from, how far they travel, and how that compares to nearby competitors.
This isn’t guesswork—it’s visibility into your actual foot traffic and a roadmap
for smarter marketing.
What You’ll Learn from Your MID Report:
​Top-performing zip codes sending you the most traffic
Untapped areas with high potential but low visits
Travel distance trends — how far guests are willing to go
Side-by-side comparisons with other venues in your market
Data you can act on to increase visits immediately
How It Works
We track anonymized mobile device movement around your location
We analyze foot traffic patterns over the last 6-12 months
We identify your top zip codes and biggest growth opportunities
We review it with you live—turning data into real marketing strategy
This is not a static report—we walk through it together so you can
understand the why behind the data.
Who It Is For
Location-Based
Entertainment
centers
Trampoline parks,
go-kart tracks,
arcades
Bowling &
family fun
center
Indoor
playgrounds &
activity parks
Real Results: Urban Air Crystal Lake
Increase in foot
traffic
ROI
60 day results
How? We used their MID Report to focus marketing dollars on the zip codes that mattered most.
Read the blog
BRANDS THAT GROW WITH US










