Have a Great Location? Let the World See It.

One of the most common missed opportunities we see in the location-based entertainment (LBE) space is this:

You have a fantastic facility—but you’re not showing it off.

We’re talking about trampoline parks, arcades, family fun centers, indoor playgrounds, and combo venues that have been carefully built, well-managed, and primed for growth… but barely have any quality photography or video content to prove it.

If your social feed is mostly text and stock graphics, or your website doesn't show what your experience actually feels like, you're leaving revenue on the table.

Here’s how to fix that—with simple, scalable strategies we’ve deployed at Raydius to help operators boost visibility, foot traffic, and bookings without reinventing the wheel.

1. Create the Right Assets: Photos, Videos & Vibes

You don’t need a five-figure marketing budget to produce solid content.

We’ve sourced photographers and videographers who can deliver 1–2 minutes of high-energy video content + dozens of edited photos for $1,300 or less. That’s enough creative to fuel your website, paid ads, organic posts, and email headers for months.

If you want to keep things fresh year-round, consider a quarterly shoot. You’ll avoid creative fatigue (when your audience sees the same visuals on repeat) and ensure your content reflects seasonal events, décor, and guest experiences.

Pro Tip: Don’t overlook drone footage. One aerial fly-through of your facility can instantly differentiate your brand and drive serious attention online.

2. Don’t Sleep on Influencer Content

Want third-party validation and authentic-looking creative? Local influencers are your secret weapon.

Here’s how to do it:

• Search for accounts like “Things to Do in [Your City]” or “[City] Foodie”

• Offer a free visit, VIP event access, or giveaways in exchange for a feature

• Repurpose their content into ads and highlight reels

Why it works:

• Their audience trusts their recommendations

• You get UGC-style content without hiring a production crew

• You can turn their footage into Meta ads that don’t feel like ads

3. Get Eyeballs with Awareness Ads

Once you have great content, you need local exposure. The fastest and most efficient way to get it? Meta awareness ads.

Here’s the simple play:

• Set a 10-mile radius around your location

• Upload your best assets (images or video)

• Choose the awareness objective in Ads Manager

• Let Meta handle who sees it (they’ll optimize toward the most engaged users)

A $500–$1,000/month spend can go a long way when executed consistently.

Rotate in new content every quarter to avoid ad fatigue.Related: 3 Data-Driven Marketing Tactics Every LBE Should Be Using

4. The Golden Rule Still Applies: The Experience Must Deliver

All the branding in the world won’t save a poor guest experience.

Make sure your location lives up to the hype—cleanliness, friendly staff, smooth operations, and fun for all ages. Marketing shines the spotlight, but your in-venue experience keeps the spotlight on.

Final Thought

Your brand is only as strong as your visibility.

If your entertainment venue looks amazing but no one has seen it—on social, in ads, or even through a drone shot—you’re not in the growth game yet. But the good news? You can fix it with one shoot, one upload, and one smart ad campaign.

Let’s make your brand unmissable.

👉 Want help sourcing a content team or setting up your awareness ads? Let’s talk strategy.