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How to Pack the House: 6 Event Marketing Tips That Work

  • Raydius
  • Jun 5
  • 2 min read

How to Plan Events That Drive Revenue, Not Regret

Event marketing can be one of the most powerful tools for any location-based entertainment (LBE) venue. Done well, a single event can deliver a strong revenue spike, generate tons of word-of-mouth, and create lasting community goodwill. But done poorly, events can drain staff, dilute your marketing efforts, and result in lackluster turnout.


Here’s how to ensure your events are impactful, profitable, and well-attended—based on the most effective tactics we’ve seen across top-performing venues.


1. Pick the Right Day, Not Just Any Day

Timing is everything. A great event on the wrong day will fall flat. For example, a Halloween event on October 31st might seem obvious—but it’s also when parents are busy and kids are out trick-or-treating. Instead, aim for days and time slots that align with your target guest’s lifestyle and availability.


📅 Pro Tip: Consider early evenings, weekends, or school holidays when families are already looking for entertainment options.


2. Less Is More

You don’t need 6 events a month—you need 1 or 2 that people actually show up for. Overloading your calendar can lead to burnout for your staff and poor results for your guests. Instead, focus on quality over quantity.


Throw one amazing, well-produced event that guests remember and talk about.


3. Promote Early and Often

The best events aren’t thrown together at the last minute. Guests need time to plan, hear about it more than once, and get excited.


Plan at least 3–4 weeks in advance and launch promotions across your channels early. Use a staggered strategy: teaser post → save-the-date → reminder → final push.


4. Use Every Channel You Have

Your event needs multiple touch points. Promote across:

  • Organic social media (Facebook, Instagram, TikTok)

  • Paid ads (Meta, Google)

  • Email campaigns

  • SMS blasts

  • In-store signage


A guest might ignore an email—but stop scrolling for an Instagram Story. Hit them everywhere.


5. Give People a Real Reason to Show Up

Don’t just host an “event.” Create an experience.


  • Offer giveaways (free passes, party vouchers, memberships)

  • Add special guests or entertainment

  • Include exclusive pricing or bundles

  • Decorate with a theme that feels immersive


You want guests to say “we have to go to that”—and to remember it when it returns next year.


6. Collaborate and Co-Promote

Work with local businesses or influencers to cross-promote your event. Invite food trucks, small shops, or community figures to participate and tap into their audiences too.


This multiplies your reach without increasing your marketing budget.


The Bottom Line

Strong events don’t happen by accident—they happen by design.


By planning ahead, simplifying your calendar, using multi-channel promotion, and focusing on guest experience, you’ll turn your events into repeatable, revenue-generating hits.


Need help planning or promoting your next big event? We’ve helped countless venues turn underperforming activations into standing-room-only experiences.

 
 
 

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