Turn Your Location Into a Must-Visit with the Right Content

Raydius
Jun 11
2 min read

Your Venue Looks Amazing—But Do People Know That?

You’ve got the attractions. The staff. The guest experience. But if the broader community hasn’t seen your space, felt the vibe, or imagined themselves spending a Saturday there… your growth will always feel stuck.

The truth is, even the best-run LBEs won’t grow without visibility. Too many operators are sitting on high-quality venues with low awareness simply because they haven’t invested in visual branding, content creation, or exposure.

Here’s how to fix that—with the same approach we’ve used to help operators turn overlooked locations into local hot spots.

1. Create Real Visual Assets That Sell the Experience

If someone checks out your social media or website and only sees text, graphics, or low-res snapshots—they’re not going to get excited about visiting.

Instead, showcase what your experience actually looks like. Capture:

Wide shots of the full space
Drone footage to show scale and energy
Real families having fun
Highlight videos with upbeat music and jump cuts

You don’t need a Hollywood budget to make this happen. We’ve seen quality photography + 90-second sizzle reels produced for under $1,500—and used for an entire year’s worth of marketing across your site, ads, and social.

Even better? Schedule a new shoot once per quarter to keep content fresh and seasonal.

2. Don’t Overthink It—Just Get Eyes on the Content

Once you have the assets, the next step is getting as many eyeballs on them as possible.

The easiest, most effective tool to do that? Meta awareness ads.

Why awareness ads?

They’re cost-effective (start as low as $500/mo)
They get your videos and images in front of people who live nearby
Meta will optimize automatically for engagement
You don’t need complicated audience targeting—just set a 10-mile radius and let the algorithm go to work

This is especially useful for new operators, underperforming locations, or businesses coming out of a rebrand.

3. Add Influencers to the Mix for Local Trust

Don’t underestimate the power of a third-party endorsement. Reach out to local family bloggers, “things to do” pages, or foodie influencers. Offer them a visit or free event in exchange for content.

Why it works:

Their content has built-in trust with their audience
It’s “native”—people don’t see it as an ad
You can repurpose their footage into your own ads and posts

This makes for great ad content too: someone else hyping your space builds more credibility than you doing it yourself.

4. Refresh, Rinse, Repeat

The key to long-term success isn’t a one-time splash—it’s consistency. Update your ad creative quarterly to avoid ad fatigue. Rotate in seasonal videos and user-generated content. And when the experience evolves, make sure your visuals do too.