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How Much Should You Really Be Spending on Marketing? A Practical Breakdown for FECs
Raydius Feb 5 · 4 min read One of the most common things we hear from location-based entertainment owners is simple and honest: “We’re not really spending anything on marketing right now.” And we get it. Running a Family Entertainment Center isn’t cheap. Payroll, rent, insurance, equipment, repairs, safety, utilities, it adds up fast. But if your business is well run, clean, safe, and guests genuinely have a great time, then marketing isn’t a risk. It’s leverage. The Real Que
Raydius
Feb 53 min read


The Review Effect: How Google Reviews Boost Your FEC’s Revenue
Raydius Dec 23 · 3 min read When was the last time you visited a restaurant, hotel, or family entertainment center without checking the reviews first? Exactly. Your guests do the same. Google reviews are one of the biggest trust signals your business has — and one of the strongest factors that influence local search rankings. Yet many Family Entertainment Centers (FECs) and attraction venues still overlook them. Ignoring reviews doesn’t just hurt your reputation. It costs you
Raydius
Jan 223 min read


DisneyWorld: What Every FEC Owner Can Learn from the Masters of Magic
At Raydius, we’re always on the hunt for what makes some experiences unforgettable while others fall flat. And let’s be honest - when it...

Cass Kohler
Oct 7, 20254 min read


How to Build Evergreen Events That Actually Attract Guests
Most entertainment venues know events can be powerful for driving traffic and revenue—but few know how to build repeatable events that...
Raydius
Jul 20, 20253 min read


Have a Great Location? Let the World See It.
One of the most common missed opportunities we see in the location-based entertainment (LBE) space is this: You have a fantastic...
Raydius
Jul 10, 20252 min read


Turn Your Location Into a Must-Visit with the Right Content
Your Venue Looks Amazing—But Do People Know That? You’ve got the attractions. The staff. The guest experience. But if the broader...
Raydius
Jun 11, 20252 min read


How to Pack the House: 6 Event Marketing Tips That Work
How to Plan Events That Drive Revenue, Not Regret Event marketing can be one of the most powerful tools for any location-based...
Raydius
Jun 5, 20252 min read


3 Data-Driven Marketing Tactics Every LBE Should Be Using
How to Turn Guest Data Into Marketing That Works If you operate a location-based entertainment (LBE) business, chances are you already...
Raydius
May 29, 20252 min read


The Tech Stack Every Location-Based Entertainment Brand Needs
Better Tech, Better Marketing: How Your Website, CRM, and Tracking Tools Fuel Growth If you run a location-based entertainment (LBE)...
Raydius
May 16, 20252 min read


How to Use Social Media Outreach to Boost Foot Traffic
In the age of AI, automation, and sophisticated ad platforms, it’s easy to overlook the power of simple, grassroots marketing. But for...
Raydius
Apr 21, 20252 min read


The Secret Weapon for Local Visibility: Why Your Google Business Profile Deserves More Attention
If you’re a location-based entertainment center (LBX) looking to get discovered online and drive more foot traffic, there’s one tool you...
Raydius
Apr 11, 20252 min read


Why First-Party Data Matters More Than Ever for FECs
A few years ago, many businesses relied heavily on paid ads and social media to reach their audience. While those channels are still...
Raydius
Mar 28, 20253 min read


The Marketing Budget Dilemma: How Much Should You Really Spend?
The Silent Business Killer Many businesses struggle with one crucial question: How much should we spend on marketing? For some, the...
Raydius
Mar 17, 20253 min read


3 Great Ways to Increase Google Reviews for Location-Based Entertainment Brands
If you want more Google reviews, you need to focus on them. What you focus on grows, and for location-based entertainment (LBX) brands,...
Raydius
Feb 15, 20253 min read


Unlock More Event Bookings with These 3 Proven Marketing Strategies for Your Indoor Entertainment Center
As an operator of an indoor location-based entertainment center, you’re always on the lookout for ways to drive more event bookings,...
Jeremy Tyler
Oct 22, 20243 min read


Why Experience is Everything: The Key to Profitable Location-Based Entertainment Centers
In today’s world, where competition for entertainment dollars is fierce, location-based entertainment centers (LBXs) need more than just...
Jeremy Tyler
Sep 17, 20242 min read


5 Great Ways to Spy on Your Local Competitors and Boost Your Entertainment Center’s Marketing Game
Running a successful local entertainment center isn’t just about providing great experiences—it’s also about staying ahead of your...
Jeremy Tyler
Aug 27, 20244 min read


3 Great Ways to Measure the ROI of Your Marketing Efforts for Location-Based Entertainment Centers
Measuring the return on investment (ROI) of your marketing efforts is crucial for any business, especially in the competitive world of...
Jeremy Tyler
Aug 14, 20243 min read


Fractional Marketing Services: How FECs Can Benefit from Flexible Expertise
Fractional marketing involves hiring experienced marketing professionals on a part-time or project basis, allowing FECs to access high-level
Jeremy Tyler
Jul 30, 20243 min read


Email Marketing 101: Building and Nurturing Your FEC Customer List
Email marketing is a powerful tool for family entertainment centers (FECs) to stay connected with their customers, promote events, and...
Jeremy Tyler
Jul 12, 20243 min read
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