3 Data-Driven Marketing Tactics Every LBE Should Be Using

How to Turn Guest Data Into Marketing That Works

If you operate a location-based entertainment (LBE) business, chances are you already collect a ton of data—whether it’s through waivers, online bookings, or email signups. But collecting data is just the first step.

The real advantage comes from using that data to drive smarter, more effective marketing.

Here are three ways to unlock more revenue, improve retention, and maximize your return on ad spend—without needing to increase your marketing budget.

1. Pinpoint Your Best ZIP Codes with a Free MID Report

Mobile-ID data reveals where your real guests come from and how foot traffic trends shift over time. By analyzing anonymized device movement, you can understand:

• Which ZIP codes deliver the most (and least) foot traffic

• Whether your current ad campaigns are actually driving visits

• Where your next marketing dollars should go

  
  

💡 “When you know where your best guests live and how they behave, every dollar you spend on marketing goes further.”

This is why we offer a free Mobile-ID (MID) Report to LBE operators—it shows exactly where your visitors are coming from and how to reach more of them.

👉 Claim your free MID Report and get a ZIP-code-level growth plan for your location.

2. Segment Emails Based on Guest Behavior

Not all guests are the same, so your email marketing shouldn’t treat them that way.

Whether you're collecting data from waivers, party bookings, or newsletter signups, you should be segmenting based on:

• Last visit date

• Booking history (birthday party, group event, etc.)

• Age, ZIP code, and household demographics

• Birthdays (child or adult)

  
  

This lets you tailor messaging—like sending reactivation offers to lapsed visitors, birthday discounts in advance, or exclusive event invites to frequent guests.

Set these automations up once, and your marketing becomes more personalized and effective without adding more work.

3. Retarget + Expand with First-Party Data on Meta

Your guest data doesn’t have to stop at email.

Upload your first-party data (emails, phone numbers) into Meta Ads Manager to:

• Retarget recent visitors with new offers

• Show birthday party ads to parents weeks before their child’s big day

• Deliver warmer, more relevant ads that convert better

Even better? Use Meta’s lookalike audiences to reach new families in your area who match the profile of your best guests.

That means less wasted ad spend—and more bookings.

The Takeaway

Your data is your advantage. By using tools like Mobile-ID reports, email segmentation, and Meta audience targeting, you can get more value out of every campaign and every contact.

It’s not about spending more—it’s about using what you already have more strategically.

Want help using your data to book more parties, drive foot traffic, and boost your revenue?

👉 Get your free MID Report now and start making data your marketing superpower.