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Marketing psychology, also known as neuromarketing, is the application of psychological ideologies to a marketing strategy. Want to...

Summer 22’ is around the corner, make sure you’re prepared to capitalize on all the opportunities available to your business during this...

Benchmarking helps you to define the goals that you should be striving for by determining where you stand in comparison to your own past...

Are you ready to see your business grow? You can’t successfully scale a company without defined and documented Standard Operating...

TikTok is exploding in popularity, and that may have you wondering if now is the time for your business to join the platform. There are...

The digitalization of marketing and brands and a dramatic change in customer behavior have made marketing campaigns briefer over time....

You might remember the five-pound phone book that your parents or grandparents kept on the desk. Google My Business is the virtual...

You have worked hard and paid your dues. You invested the time and effort to establish and grow your business. Now it is time to scale...

A lot is changing in the world of marketing, especially in the online world. New privacy concerns and standards are rapidly changing the...

Identifying your target audience can make your marketing campaigns significantly more cost-effective. This is because they help you to...

As the end of the year quickly approaches, there are some things that all business owners, no matter what kind of business you have,...

The ongoing pandemic altered holiday shopping in 2020, and it looks like that trend will continue as we move into the 2021 season too....

Halloween is a time of year when customers go into a buying frenzy. It marks the unofficial start of the impending Holiday season, and...

For years open rates have been one of the most popular metrics used to determine subject line effectiveness and the broad reach of the...

It doesn’t matter what size business that you have; all companies have marketing needs and expenses. If you aren’t tracking and measuring...

Minimalist design is the big thing in marketing strategies right now, and there is a good reason for it. Minimalist design in logo...

Everyone knows, especially in business, that time is money. However, since segmenting email can take a little time to organize at first,...

Every aspiring entrepreneur needs to maintain steady focus and motivation to best succeed in their respective field. For an aspiring...

With the Olympic Games just around the corner, sports analogies are in the air everywhere in business. That is because there are so many...

With over one billion monthly users, Instagram is one of the most popular social media platforms out there. The platform is all about...