What is D.A.R.T.
The D.A.R.T. Framework
Real Data. Real Strategy. Real Results.
At Raydius, we don’t just show you the data—we act on it.
D.A.R.T. is our proprietary framework for turning location insights into foot
traffic and revenue. Built specifically for location-based entertainment
businesses, it transforms raw visitor movement into marketing that performs.
What Is D.A.R.T.?
D.A.R.T. helps us identify who your visitors are, where they’re coming from,
and how to get more of them—fast.
DEMOGRAPHICS: Know your core guests
We analyze who’s visiting—age, family makeup,
lifestyle—and help you target audiences that match your top performer.
ADDRESSABLE MARKET: Target the right areas
We identify the zip codes with the highest concentration of your ideal customers—areas worth focusing your budget on for maximum return.
REGIONAL SHARE: Reveal Untapped Potential
We show what percentage of the market you’ve captured in each region, benchmark your presence against competitors, and reveal untapped potential for growth.
TRAVEL TIME: Know how far people will go
How far are guests willing to travel to visit your location?
We map these patterns to shape your radius targeting and
community engagement strategies.
From Insight to Action
With D.A.R.T., we do more than tell you where your visitors are coming
from—we help you act on it.
​Understand your highest-value target areas
Launch hyper-targeted marketing strategies that resonate
Measure the effectiveness of marketing strategies with real-world data everything is measured. Everything is actionable.
That’s the Raydius difference